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Member Since: 1/2006Last Seen: 5/17/2008

Flowers not so Rosey at Florists Transworld Delivery, FTD?

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Everythings NOT coming up roses for FTD (Florists Transworld Delivery) these days.

Granted that share prices have recently topped $20, but the powers in charge look like they're abandoning ship.

With recent SEC filings, http://yahoo.brand.edgar-online.com/fetchFilingFrameset.aspx?FilingID=4978678&Type=HTML it appears that the majority of the 16 executive members and directors of this publicly traded floral wire service is liquidating 6.6 million shares of the 12 million they currently own.

Yet included in the SEC filing is a state of the industry address, which reports that FTD is a current leader in many aspects of the floral industry. The future is painted in even brighter colors.

If everything is so rosey then, why is over $120 million of this company being sold by its leadership?

When the leadership group of FTD wants out, why would an investor want in?

Big changes coming, or just a chance to take a profit?

Calls to FTD management remain unanswered, some see this as odd timing coming off the terrible Valentines holiday that left FTD holding thousands of orders due to a breakdown in their proprietary communications network.

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{"commentId":564527,"authorDomain":"ManorvilleFlorist"}

As 100% supporters of the FTD organization since we became " members & partners " to use their terminology, we find the latest bit of " Public information " disgusting by any stretch of the imagination.
FTD has allegedly, behind the scenes, been undermining the very relationships that made them one of the most recognizable brands in the history of America.
In conversation they paint a pretty picture and pledge to us, the paying members & Real Florists, how they are working for us and the future. In reality, the S.E.C. filing on 02-21-2007 paints an entirely different picture of their intentions.

It doesn't take a Harvard graduate to interpret their direction and the intent to continue misrepresenting the interests of their member florists. They will, if permitted to continue without regulation & intervention, single-handedly destroy the very foundation of the Real Florist business as we have known it for a century, and be the determining force in the destruction of thousands of businesses and lives. How many families will ruined by their decisions ? How many thousands of hard working floral personnel lose their careers.

Real Florists have cried out for representation in government and support from numerous floral based organizations for years. Their pleas have gone unanswered.
Legislation must be passed immediately to preserve the rights of consumers & florists.

Our political representatives need to take a stand once and for all. Deceptive advertisers, Order Gatherers and otherwise fraudulently based small businesses and major corporations cannot continue
to defraud the consumer and the florist industry.

Rather than continue to analyze and speculate on what we all know needs to be done, the time has come to take very quick and decisive action.
Alert your elected representatives of what is happening to the floral industry. Reach out to the media and tell your stories. Contact our allies in neighboring countries who are also affected and request their support.

If the floral industry waits, and one of the biggest players in the game is successful with the continuance of their master plan, the day of the Real Florist will be lost forever, and the dream of thousands of Mom & Pop shops will be shattered. The fall-out will be like nothing ever imagined and the trust of the consumer is the one thing we must preserve and protect if we are to be successful.

If this is what The American Dream is all about, then by all means, do nothing.
But if the preservation of a way of life interests you, speak up and be heard by anyone that will listen.

In closing, and after careful consideration, it is the opinion of many that have taken the time to be heard on this subject, that future association with the FTD organization is a mistake for anyone in the florist trade. As one of the deceived we can only say that we will no longer enable a company that has made public, their plans for a decreasing timeline on the longevity of the Real Florists that made them what they are today.

Is there another Anti Trust case here ?

{"commentId":564527,"threadId":"81544","contentId":"596298","authorDomain":"ManorvilleFlorist"}
  • 1 vote
Reply#1 - Sat Mar 3, 2007 2:33 PM EST
{"commentId":565120,"authorDomain":"fairviewflorist"}

FTD survives only because the vast majority of their members are not in touch with what is happening to this industry. The Mom & Pop shops are paying dues to the organization that is working against them As they go out of business, one by one, the consumer is going to be part of the losing crowd.

If Corporate America cannot see beyond the smoke and mirrors, they are going to get burned.

{"commentId":565120,"threadId":"81544","contentId":"596298","authorDomain":"fairviewflorist"}
    #1.1 - Sat Mar 3, 2007 10:30 PM EST
    {"commentId":565558,"authorDomain":"kylen"}

    Legislation to force artificial markets will not save anything long term, it will create a new set of incentives leading to an unsustainable market that will require government intervention in greater and greater amounts until it finally collapses.

    Local florists can turn it around themselves, and competitors to FTD can run a 'clean' business and put FTD out of business by gaining the support of florists. One case in point, last year arrangements through FTD were 12% cheaper than the same arrangement through 6 different local florists in Fort Worth I contacted. This year, the situation was different. FTD website posted prices about 2% more expensive than similar arrangements, so I bought direct this time instead. That's a start on changing things for the better. The web is equalizing the power FTD had in the past with florists, as I can just as easily shop at a local shop's website as I can at FTD.

    {"commentId":565558,"threadId":"81544","contentId":"596298","authorDomain":"kylen"}
      #1.2 - Sun Mar 4, 2007 9:56 AM EST
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